Hand-drawn botanical logo for Botanologica

BOTANOLOGICA

BRANDING    LOGO DESIGN    HAND-DRAWING

Botanologica is a small, extraordinarily well-curated shop in Falls Church that specializes in plants and gardening but also offers a variety of beautiful clothing, jewelry and items for the home. The shop appeals to both men and women of all ages because it manages to strike the perfect balance of beauty and brains. It also smells AMAZING.

I worked with Julie and Holly to develop the logo concept that features sea oats (chasmanthium latifolium), a native Northern Virginia grass that develops stacked chevron-shaped seed pods in late summer. The pods last through the fall and turn gold and reddish alongside the rest of the fall foliage. The pods themselves are strikingly graphic and beautiful and, with the long broad leaves and gently arching stems, made for a rich subject to work with for an illustrated logo. 

Project Photos: Good Goose Graphics

Botanologica Logos
Botanologica Logos

Primary logo, secondary logo and submarks for Botanologica featuring hand-drawn native Virginia botanicals and weathered lettering

Inspiration and Mood Board
Inspiration and Mood Board

Color, material and texture inspiration for branding design

Botanologica brand exploration
Botanologica brand exploration

Early branding concept sketches

Project Photos
Project Photos

Business card, sticker and hang tag designs

Project Photos
Project Photos

Letterpress gift card with painted edge and hang tag design

Project Photos
Project Photos

Plant tag and hang tag designs

Project Photos
Project Photos

Hand-painted exterior wooden sign featuring logo design, watermark and hand-drawn native botanical element